: High-Touch Communications Inc. : News Archive

HTC Unveils New Website

May 08, 2009

Introducing the clean and bold new look of High-Touch.

Tom Kouri, President of HTC, has been waiting for this moment for some time. “As a Web development firm,” he says, “it’s so difficult to find the time to work on your own site. Our clients always come first, so we have to schedule our own development between multiple projects.” As such, the new site HTC has been in the works for nearly two years.

“Our new site is all about communicating the benefits of our user-oriented philosophy,” adds Kouri. "We like to focus on simplicity, clarity, elegance and beauty." A bright, bold colour palette and slick features take full advantage of the Web 2.0 functionality HTC has been bringing to their client sites for years.

The new site also shifts gears to better communicate the breadth of services HTC offers. Explains Kouri, “The old site focused pretty much entirely on design, while our new site places greater emphasis on the areas we specialize in: Branding and Design, Web Solutions, and Proprietary Software.” While HTC excels in all three areas individually, they are particularly adept at developing comprehensive initiatives. Kouri attributes this to the company’s expertise in usability and functionality.

Usability can always be improved. There are still a lot of sites out there that benefit from optimizations,” Kouri states. He cites Amazon as an example of a website that keeps tweaking its design to respond to user needs. “They were famous for their user-friendly tabs, and recently, they’ve overhauled that to put the emphasis on their search functions,” he points out. “They realized that that was the very first thing most users were doing after the page loaded, so they moved in that direction.” The benefits of designing websites to suit the needs of the target audience are plentiful. “Especially now that they are offering products available through third-party vendors, it’s a really smart move.”

Keeping an eye on advancements in the Internet landscape is what Kouri credits with getting HTC ahead. “There’s so much out there, and it’s so important to remind ourselves how quickly people have adapted to the Web, and how we now have to adapt the Web to suit their browsing habits and expectations.”

Highlighting the company’s ability to adapt is the new “Our Work” section of the site. The expansive Portfolio and detailed Case Studies show how the company has grown over time, bridging the gap between design and technology even in the early stages of the Internet. Today, projects like Unisource.ca stand out as perfect examples of how usability can positively affect the bottom line. “The company went from no online sales to 25% of their total revenue within three years,” Kouri states. “The more usable the site is, the more orders get processed automatically, and the more the company saves on administrative costs.”

The new HTC site is the perfect way to celebrate over 25 years of business, and over 15 years of Web development. “When we first got into the Internet,” Kouri notes, “everything was in its infancy and our designers thought of it as a blank canvas to paint on.” After years of honing the craft, however, HTC has uncovered a tried and true path to success on the net.

Our Work

Case Studies

Portfolio