BioAmber is a sustainable chemicals company. Its proprietary technology platform combines industrial biotechnology and chemical catalysis to convert renewable feedstock into chemicals for use in a wide variety of everyday products including plastics, resins, food additives and personal care products.
Initially developed by HTC in 2011, Bio-Amber.com was already a top-tier web property that provided extensive information on the company’s sustainable processes and products. The existing website was geared primarily towards explaining the concept, commercial viability and scale of the company’s operations. BioAmber’s initial public offering in May of 2013 necessitated a reorganization of the site that brought additional considerations for the investment and commercial communities into the fold.