Lloyd Cooper, one of Cushman & Wakefield’s most successful commercial real estate brokers, was an early adopter of web. In 2005, recognizing the power of online marketing, Lloyd contracted HTC to create a website for LloydCooper.com, establishing the Lloyd Cooper brand and online presence.
In 2010, as his team grew and the importance of search engine marketing became apparent, Lloyd and HTC launched a separate website on MontrealOfficeSpace.com. The site performed exceptionally for searches relating to local commercial real estate and boosted the Lloyd Cooper brand to new levels of recognition.
In 2015, following the rise of mobile and the establishment of web 2.0 standards Lloyd and HTC devised a plan to modernize Lloyd’s web presence with a mobile-optimized redesign of MontrealOfficeSpace.com that consolidated the maintenance requirements of his two sites and provided innovative new features for visitors.