Cedars is a non-profit organization aiming to improve the lives of cancer sufferers and their loved ones through their diverse research, patient care and cancer education programs. Over the course of more than 40 years, Cedars has grown from a fledgling fund to an institute which has helped thousands of people grappling with the ill effects of cancer. Cedars depends on donations and the time and effort of their dedicated volunteers to provide their services, so keeping their worthy cause top-of-mind is always a priority. Increasing the frequency of Cedars’ site updates will retain public awareness of their message, mission and accomplishments and enhance their fundraising efforts. Effective communication and proper presentation of the Cedars mission are of utmost importance.