E-mail marketing is a form of permission-based direct marketing which uses electronic mail (E-mail) as a means of communicating a message to an audience.
We offer Industry-leading E-mail Marketing services which include:
The term is usually applied to efforts which:
- Enhance the relationship of a merchant with its current or previous customers
- Promote customer loyalty and repeat business
- Acquire new customers or convince current customers to purchase additional products or services
Benefits of E-mail marketing include:
- An exact return on investment can be tracked
- Reach substantial potential prospects that have consented (opted-in) to receive e-mail messages on subjects of interest to them
- Allows marketers to reach out to consumers with personalized, relevant, dynamic message
- Low cost compared to traditional mailing campaigns.
E-mail marketing initiatives include:
- E-mail strategy development and implementation
- Campaign and list creation, segmentation and management
- Creative design (i.e. HTML template) and content creation
- Analytics and monthly reporting
- Campaign optimization
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