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E-mail marketing is a form of permission-based direct marketing which uses electronic mail (E-mail) as a means of communicating a message to an audience.

E-mail MarketingWe offer Industry-leading E-mail Marketing services which include:

The term is usually applied to efforts which:

  • Enhance the relationship of a merchant with its current or previous customers
  • Promote customer loyalty and repeat business
  • Acquire new customers or convince current customers to purchase additional products or services

 

Benefits of E-mail marketing include:

  • An exact return on investment can be tracked
  • Reach substantial potential prospects that have consented (opted-in) to receive e-mail messages on subjects of interest to them
  • Allows marketers to reach out to consumers with personalized, relevant, dynamic message
  • Low cost compared to traditional mailing campaigns.

 

E-mail marketing initiatives include:

  • E-mail strategy development and implementation
  • Campaign and list creation, segmentation and management
  • Creative design (i.e. HTML template) and content creation
  • Analytics and monthly reporting
  • Campaign optimization

 

 

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