This comprehensive Online Marketing Analysis and Recommendation document is the basis on which all subsequent services are developed and implemented. It lays out clear and actionable recommendations which you may choose to handle in-house. Alternatively, our expert team at HTC can work with your company to implement these changes in the fastest and most cost-effective manner.
HTC SmartStart Website Audit |
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1. On-Page Website SEO Analysis On-Page Search Engine Optimization seeks to promote websites by applying SEO Best Practices Guidelines. All factors gauged in this report are "On-Page" which means variables tested exist within the content and programming of your Website proper. Our On-Page SEO analysis is designed to test web sites for adherence to current SEO Best Practices. Over 20 different on-page variables are tested, and detailed technical, design, and marketing recommendations are provided. Benefits: SEO benefits include increased targeted traffic, brand visibility, ROI, and sales potential. |
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2. Off-Page Website SEO Analysis Off-Page Search Engine Optimization seeks to promote websites by applying SEO Best Practices Guidelines. All factors gauged in this report are "Off-Page" which denotes SEO variables that exist outside of the scope of your Website. Our OFF-Page SEO analysis is designed to test web sites for adherence to current SEO Best Practices. Different on-page variables are tested and detailed technical, design, and marketing recommendations are provided. Benefits: SEO benefits include increased targeted traffic, brand visibility, ROI, and sales potential. |
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3. Key Term & Link Partner Analysis Key-Term Analysis Identifies your particular industry's most searched for Key Terms. The analysis outlines individual Search Term Frequencies and establishes a tiered list based on target priorities. Link Partner Analysis considers all complementary websites that you should be actively linking to under specifically targeted, high volume Key Terms. Actionable Link strategy recommendations are also provided. Benefits: SEO benefits include targeted traffic, increased brand visibility, higher ROI, and greater sales potential. More quality inbound links to your website translates into greater organic traffic, an improved Google PageRank, and ultimately betterranking on all major Search Engines. |
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4. Social Media Analysis Social Media Analysis identifies all relevant Social Media channels, and establishes a customized Assessment Report and Action Plan which caters to your Organization's specific online marketing goals. Benefits: Understanding of Social Media and how your business can leverage this channel for increased exposure and revenue. A high-level action plan is also provided. |
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5. Usability & Accessibility Analysis Usability describes the ease of use and "learnability" of a given Website. Having a Site adhere to Best Practices for Usability is paramount to achieving high rankings on all the major Search Engines. Benefits:Increased website interaction and length of visit by visitors, as well a boost in Search Engine indexability and possible rankings. |
Deliverable: The SmartStart Website Audit and Recommendations Report
All research from our 5-step process will be distilled into a comprehensive and actionable final analysis and recommendation document.
Benefits of Deliverable:
- Strategic insights into your Online Search Marketplace, including competitive Search intelligence
- Potential for increased visibility on Google.com for searches conducted within your market area
- Action plan for increased website visibility through strategic Online Marketing recommendations
- Understanding of Social Media and how your business can leverage this channel for increased exposure and revenue
- List of top traffic-driving key terms specific to your industry and local market identified, and an action plan developed
- Search Market Visibility Index and SEO benchmarks established. Action plan outlining any on-site SEO issues that need to be addressed
- Possibility to implement all recommendation in-house or hire an external company to provide turn-key solutions.
- Quick Win Recommendations list for rapid deployment and quick positive changes.
Interested in discussing your Online Marketing Initiatives? Call us, we're here to help!Tel.:
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Our Work
Case Studies
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Ben-Jac Capital
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BioAmber
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H.J. O'Connell
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Indian Motorcycle Company
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Lloyd Cooper
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MacDougall, MacDougall & MacTier
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Milgram
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MontrealOfficeSpace.com
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St. Mary’s Hospital Center
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The Cedars Cancer Institute
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Thomson Tremblay
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Trueline, JC and JC-TL
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Tune In To YES
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Unisource Canada Inc.
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Velan
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Youth Employment Services (YES)
Portfolio
