Gildan Activewear

Montreal-based Gildan Activewear acquired Gold Toe Moretz Holdings and its iconic GoldToeMoretz (GTM) sock brand in 2011. Retailers of GTM and related licensed brands, such as Under Armour, New Balance, Kathy Ireland, etc., needed a simple, easy-to-use business-to-business (B2B) application to simplify their purchasing. Gildan, in its commitment to superior customer service, invested in a new e-commerce platform that would make it easy for their retail customers to place and track an order.