Analysis
Dr. Christou, the co-founder of Weight Loss Surgery Inc. (WLS) is the only surgeon in Canada who specializes in bariatric surgery. He is the sole provider of the laparoscopic-isolated gastric bypass - the Gold Standard Procedure for weight loss in North America. This unique distinction presented the opportunity for WLS to promote full service bariatric surgical procedures across Canada and to the US. WLS recognized the need to establish their brand and messaging to assert their expertise to prospects, patients and healthcare professionals. This project required a complete identity program including marketing collateral, a website and corporate imaging.
